Introduction
Understanding The Brand of YOU (Getting To Know Yourself)
Crafting The Brand of YOU (Growing Yourself)
Socializing The Brand of YOU (Sharing Yourself)
Presenting The Brand of YOU (Showing Yourself)
The Wrap Up
Here’s the Problem When People Go Looking For Jobs
When people want to look for a job – whether a recent college graduate, newly redundant worker, or someone just looking for a career change – the first thing people do is ‘brush up’ the resume by adding a couple of the new things they’ve done since the last gig, start applying on boards and sit back waiting for the interviews to come rolling in.
And I get it, ’cause that’s what everyone tells you.
I apply for jobs like it’s your job, and send hundreds of applications a day!
But that’s a recipe for frustration and disappoint
First of all, the best jobs … the dream jobs, aren’t usually posted on the job boards.
Secondly, your resume is just one very small representation of you